Watch out Silicon Valley, Zoe Saldana is making her mark in the digital start-up space. The Guardians of the Galaxy star is launching BeSe (pronounced “bee-say”), a Latino-based digital media company, that aims to inspire the cultural community, specifically millennial and Gen Z audiences, according to the Hollywood Reporter.
“Latinos are a growing community in America, but Latino stories have remained historically marginalized,” said Saldana, who will serve as the founder and CEO of the company. “I’m so excited to be leading BeSe, a truly uplifting brand that fills a niche for young audiences craving positive portrayals of the modern Latino experience in America. I’m grateful to partner with Daniel, Monica and Plus Foundry so that more voices can be heard and empower others to actively create their own futures.”
Plus Foundry, a building unit that partners with influencers and brands to create content, will join the actress in this new venture.
And what does BeSe mean? It’s a compilation of the verb “to be” in English and Spanish— “be” in English and “se” in Spanish.
On Monday, Saldana along with Daniel Batista, BeSe’s president, and COO, and Monica Lozano, investor and advisor, attended Worldz 2017, an annual cultural marketing summit in Los Angeles, in support of the company’s launch. Christian Martinez, Facebook’s head of multicultural, moderated the future-focused event.
“I’m incredibly excited to partner with Zoe in building BeSe into a media brand that creates purpose-driven content, helping fill the significant gap that exists in today’s media landscape,” said Batista.